Co-directed and produced the award-winning feature documentary, which earned 13 festival wins including Best Documentary honors and humanitarian recognition.
Fractional Head of Production for Creators
Build the production system behind your creator business.
Most creator-led channels hit a point where the content is working but the operation behind it isn't. Frank helps you build the team, workflow, and production system that lets the channel grow without everything still running through you.
I'll watch 3 of your recent videos and record a short video with exactly what I'd fix first. No pitch.
Proof
A filmmaker’s eye inside the creator economy.
Frank brings the standards of documentary filmmaking, branded campaigns, editorial video, and large-scale creator production into channels that need better hiring, stronger workflows, clearer creative direction, and a repeatable production system.
Production experience inside major YouTube environments, working as a producer, editor, and writer on creator-led content with real audience pressure.
Produced digital video across titles including Esquire, Cosmopolitan, Marie Claire, Seventeen, and Good Housekeeping.
Produced, directed, wrote, edited, and managed teams for commercial, nonprofit, and healthcare campaigns.
Background
From festival documentaries to high-output YouTube rooms.
Frank’s value is not that he sells YouTube shortcuts. It is that he has lived inside the messy middle of production: finding the story, shaping the edit, managing people, dealing with deadlines, making the client happy, and still protecting the audience experience.
Documentary storytellingCharacter, stakes, pacing, emotional truth, and restraint.
Editorial video systemsProducing for established magazine brands with defined audiences and tone.
Creator productionUnderstanding how large YouTube teams turn ideas into repeatable shows and formats.
AI workflow integrationUsing AI to compress research, notes, clipping, reporting, and production admin where it helps.
The Problem
Many creators have traction. They do not yet have a real system.
At a certain stage, growth stops being only about posting more. The creator needs to stop operating like a one-man band and build the team, workflow, and quality control behind the channel.
The creator is doing too much
Editors miss the point
Hiring feels risky
Thumbnail feedback is inconsistent
Researchers and clippers are unmanaged
Production rhythm is chaotic
Creative reviews are inconsistent
Good ideas get buried
Sponsor strategy is underdeveloped
What I Help With
The Creator Production System
The work starts with the operation behind the channel: who is doing what, how ideas become videos, how editors and designers get feedback, and how quality stays consistent as the creator delegates more.
Production Systems
Build repeatable workflows for planning, filming, editing, thumbnails, review, approvals, clipping, and publishing.
Hiring + Team Buildout
Define the editor, thumbnail designer, researcher, producer, or clipper roles the channel needs next.
Team Workflow
Set up briefs, handoffs, review loops, production boards, feedback rhythms, and quality control.
Creative Direction
Guide story, structure, pacing, hooks, editor notes, thumbnail feedback, titles, and content calendar rhythm.
AI Workflow
Integrate AI into research, briefs, transcript analysis, clipping, notes, reporting, and production admin where it saves time.
Monetization
Review sponsor flow, offers, formats, and revenue opportunities once the production system can support them.
Services
Production support that scales with the channel.
Start with a simple channel review. If there is a fit, we scope the right level of production leadership around the channel. Some creators need hiring and workflow help. Some need editor and thumbnail feedback. Some need sponsorship, monetization, or team oversight. The base reflects the level of involvement, with aligned upside when there is a clear business outcome to help create.
Channel Review
Free Channel Review
Free
For creators who want a clear outside read on what is slowing down their channel, production process, or team setup before committing to ongoing support.
- Review the channel and current production setup
- Identify the biggest bottleneck: editing, thumbnails, workflow, hiring, story, or positioning
- Discuss what kind of team or support the creator may need
- Clarify whether the channel is ready for a production partner
- Recommend the next best step if there is a fit
Production Partner
Production Partner
$1,500-$2,500/mo + aligned upside
Light ongoing production guidance for creators who already have traction and need better workflow, smarter delegation, and outside creative direction without heavy weekly management.
- Monthly or biweekly strategy rhythm, depending on need
- Production workflow review and delegation priorities
- Guidance on editors, thumbnail designers, researchers, clippers, or producers
- Feedback on videos, editing, thumbnails, titles, hooks, and story structure where useful
- Help deciding what should be delegated first
- Monthly review of production output, creative quality, and business opportunities
- Light creative direction without taking over the whole operation
3-month starting window. Best when the creator needs consistent senior guidance, not deep day-to-day management.
Start the 90-Day Production WindowCreative Producer
Creative Producer / Team Buildout
$4,000-$7,500/mo + aligned upside
Deeper production leadership for creators ready to stop being a one-man band and build a real creative team around the channel without losing the voice that built the audience.
- Define the roles the channel actually needs first
- Shape job posts for editors, thumbnail designers, researchers, clippers, or producers
- Create test assignments and help review candidate work
- Set up production workflows, review systems, and creative standards
- Give feedback to editors, thumbnail designers, and creative support
- Help create repeatable briefs when the team needs clearer direction
- Build a production rhythm the creator can actually maintain
- Support packaging, story, retention, monetization, sponsorship, and offer strategy when relevant
3-month starting window. The scope depends on how much team buildout, creative review, and production oversight the channel needs.
Build the Team Behind the ChannelEmbedded Support
Embedded Fractional Head of Production
$8,000-$12,000+/mo + aligned upside
For creators, podcasters, or founder-led channels that need heavier ongoing production leadership, more active team oversight, or a broader creative operation built around them.
- Full production system design and operating rhythm
- Team structure, hiring roadmap, and creative bench development
- Editor, designer, researcher, clipper, and producer workflow
- Weekly creative review and quality-control rhythm
- Content calendar and production pipeline support
- Production SOPs, briefs, and review standards where needed
- Monthly performance, workflow, and creative output review
- Sponsorship, monetization, offer, or revenue opportunity support when relevant
- Optional project management layer if the operation requires it
Custom-scoped because every creator operation is different. Some need senior oversight. Others need Frank closer to the weekly operating rhythm.
Discuss a Custom SetupSimple Base. Aligned Upside.
I prefer a clear monthly base that reflects the actual level of involvement, then an upside structure when Frank is helping create measurable business value. That upside can be tied to channel revenue growth, sponsorship improvements, affiliate or product revenue, new monetization opportunities, or other agreed outcomes.
90-Day Production Window
Most ongoing work starts with a 90-day production window. Month one is diagnosis and system design. Month two is implementation and team rhythm. Month three is where clearer patterns start to show in workflow, creative output, revenue opportunities, and what the team can sustain.
Clean Baseline
Upside only works when the baseline is clear. We define the starting point, the revenue streams involved, the work Frank is responsible for influencing, and what counts as measurable improvement before starting.
Not a Fit
This is not for creators looking for free labor, viral hacks, or guaranteed results without changing the way they work.
Who This Is For
Built for creators with momentum who are ready to stop doing everything alone.
Good fit
- Creators with traction who are doing too much themselves
- Channels ready to hire editors or improve their editing team
- Creators who need a thumbnail designer, researcher, producer, or clipper
- Podcasters who want to turn conversations into a real YouTube operation
- Founder-led channels that need production structure
- Creators whose content works, but whose workflow is chaotic
- Creators who need senior creative oversight without hiring a full-time head of production
Not a fit
- Brand new creators with no content
- People looking only for viral hacks
- Creators who do not want to delegate
- Creators unwilling to invest in team or systems
- People who expect guaranteed growth without changing the operation
Angel of Nanjing screening
About Frank
Hollywood story discipline for the creator economy.
Frank Ferendo has spent more than two decades shaping stories across film, television, branded content, editorial video, and YouTube. He understands what happens inside the edit, on set, with clients, with teams, and under deadlines.
He co-directed and produced Angel of Nanjing, an award-winning documentary about Chen Si, a man who patrols the Yangtze River Bridge to help people step back from suicide. The film won 13 festival awards and taught Frank the kind of story discipline that cannot be faked: patience, access, empathy, tension, and restraint.
Since then, his work has moved across major media and creator environments: Hearst Digital Media titles, branded campaigns, nonprofit and healthcare campaigns, and YouTube production rooms including Smosh and React. Based in Bali, Frank now helps creators make better decisions, build lean remote teams, and turn messy channels into smarter production systems.
Directing TV actors
On-set creative direction: shaping performance, coverage, pacing, and the edit before the footage reaches post.
Early film work
More than 20 years in: from short-film sets and editing rooms to documentaries, campaigns, and creator-led production.
Angel of Nanjing
Best Documentary at Catalina Film Festival, one of 13 wins for Angel of Nanjing.
Smosh studio
Production experience inside major creator environments where story, speed, talent, audience, and format all matter.
Festival screening
Angel of Nanjing on a theater marquee: proof that the work has lived beyond the upload button.
How It Works
Start with the operation. Find the leaks. Build the system.
Apply
Submit your channel, current stage, current team, and biggest production bottleneck.
Review
Frank reviews the channel, team setup, production workflow, and creative output.
Diagnose
You get a clear read on what is slowing down quality, consistency, delegation, and growth.
Build
If there is a fit, Frank helps improve the production system, team workflow, creative quality, packaging, and monetization.
Apply
Apply for a Production Review
Share the channel, current team, and production bottleneck. If the fit is strong, Frank will recommend the right starting point: diagnostic, growth production partner, fractional head of production support, or team buildout.
Share where the channel is now, what you are still doing yourself, and what kind of support you are ready to build around you.
FAQ
Clear expectations. No growth theater.
Do you guarantee growth?
No. Growth depends on execution, consistency, niche, audience, team, and offer. The goal is to improve the production and creative systems that make better performance more likely.
Do you edit the videos yourself?
Not usually. Frank can advise on edits, review cuts, guide editors, and help build or manage the right team, but the goal is to create a scalable production system.
Do you work on revenue share?
Sometimes. The best model is a clear monthly base, a defined 90-day operating window, and an aligned upside structure when Frank is helping create measurable business value through channel growth, sponsorship improvements, monetization opportunities, or other agreed outcomes.
What types of channels do you work with?
Creator-led channels, podcasts, founder-led media, education, documentary, lifestyle, business, travel, and personality-driven brands that are ready to build production support.
Is this for beginners?
Usually no. It works best for creators who already have traction and are ready to delegate, hire, and professionalize the operation behind the channel.